The Yoga Shala

 
 

Client: The Yoga Shala

Services: Visual identity, print collateral, website design

Year: 2017

Photographers: Clint Fenning, Nicole Busse

 

The Yoga Shala is a teacher-driven Ashtanga, Hatha, and Vinyasa yoga studio located heart of Washington, DC's legendary Shaw neighborhood. 

Arcal worked closely with The Yoga Shala to develop its visual identity. We created a simple brand that is timeless, refined and sleek. The grey & white color palette combined with the serif typographic selection accomplishes the perfect contrast between simplicity and sophistication. The new visual language portrays calmness and peacefulness, concepts that were essential in the brand development.

www.theyogashaladc.com

 
 
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THE YOGA SHALA