The Yoga Shala
Client: The Yoga Shala
Services: Visual identity, print collateral, website design
Photographers: Clint Fenning, Nicole Busse
The Yoga Shala is a teacher-driven Ashtanga, Hatha, and Vinyasa yoga studio located heart of Washington, DC's legendary Shaw neighborhood.
Arcal worked closely with The Yoga Shala to develop its visual identity. We created a simple brand that is timeless, refined and sleek. The grey & white color palette combined with the serif typographic selection accomplishes the perfect contrast between simplicity and sophistication. The new visual language portrays calmness and peacefulness, concepts that were essential in the brand development.