Vanna

Client: Vanna

Services: Naming, branding, packaging

Year: 2021


Vanna is a certified organic and vegan snack brand based in USA. It uses 100% real fruit juice that keeps snacks bursting with true-to-life flavors.

Arcal was in charge of the branding and packaging of their fruit chews. We honored the fruit world with a fresh, natural aesthetic that tastefully paid homage to the organic roots of the brand. The selected uncoated packaging tubes and the gold foil touches help portray the desired raw look and feel.

Five colorful cylindrical containers labeled 'Vanna Organic Fruit Chews' in green, beige, peach, blue, and purple, each with a matching lid, displayed against a light background.
Close-up of rolled packages of organic fruit chews labeled as 'VIVO', featuring vintage-style labels with the words 'no added sugar' and a note that the chews contain all natural preservatives, with each package in different pastel colors like blue, green, purple, and beige.