Arcal is a boutique creative studio at the intersection of branding, art direction, and strategy. We translate ideas into visual systems that are powerful and timeless.
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Quietly powerful brands.
Our approach is both strategic and instinctive, merging clarity of thought with a refined aesthetic sensibility. The result is work that resonates beyond trends, designed to endure and evolve.
We combine strategy, design, and storytelling to create identities that are not only seen—but remembered.
Services
Identity
A complete brand, ready to launch.
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Tailored for new brands seeking to enter the market with immediate prestige, we deliver a visual and strategic presence that commands elevated positioning.
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Signature
Everything in Identity plus naming, brand architecture, an extended visual system and launch support. For hotels, groups and funded brands.
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Founders
Arcal was founded by sisters Daniela and Andrea Quintero, united by a shared sensibility for design and storytelling.
Their collaborative approach blends structure with intuition, resulting in work that is thoughtful, elevated, and distinctly cohesive.
Daniela Quintero
Co-founder
Daniela Quintero is the Co-founder and Chief Creative Director (CCD) of Arcal. She is a multidisciplinary designer with a background defined by both strategic depth and refined execution. She graduated magna cum laude from Universidad de los Andes and later earned a Master’s in Strategic Design and Management from Parsons School of Design in New York, supported by full merit scholarships.
Her early career was shaped within globally recognized firms including Superunion (WPP), Wunderman Thompson NYC, and Aluzian, where she developed a rigorous approach to branding, innovation, and systems thinking.
At Arcal, Daniela leads the studio’s strategic and creative direction, ensuring that each project is grounded in clarity and translated into precise, enduring visual identities. Her work is characterized by a balance of analytical structure and aesthetic sensitivity—where complexity is distilled into thoughtful, impactful design.
Andrea Quintero
Co-founder
Andrea Quintero is the Co-founder and CEO of Arcal Studio. She holds a double degree in Advertising and International Relations from UCA (Argentina) + UJTL (Colombia), bringing a multidisciplinary perspective that bridges creative expression with commercial relationships.
Before co-founding Arcal, Andrea developed her practice within the contemporary art world, exhibiting her work internationally at SUGA Art Gallery (USA), Galería Casa Cuadrada, La Garza Art Fair, and La Feria del Millón, among others. Her degree in photography from Escuela Motivarte, combined with her experience leading high-profile PR initiatives within the global polo industry, positions her as our lead commercial representative.
At Arcal, she sets the overall strategy of the company leading the commercial branch and shaping the studio’s visual language with a focus on elegance and curated detail.
